Color Compass Studio
Color & Style Analysis in Kansas City
The Design Project
Mary Frances had been working as a color analysis specialist for years, and she was ready to be her own boss. (Sound familiar??)
She had identified her ideal client and her signature offer — a Color Analysis session — and was looking for help creating a cohesive brand to launch her new business with a polished look. Just five weeks later, that’s exactly what she had.
Her biggest challenge was:
Getting all her technology to work together for a seamless and professional customer experience. She’d used various appointment tools before, but never created her own website or landing page to market and sell her services.
Client Reviews
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Client Reviews •
“Kristen Williams with Soular Designs has been instrumental in launching my small business. She is the best! She designed a website that is beautiful and highly functional, created branding and client educational tools that beautiful and informative, and most recently built a email platform that will keep me in touch with my clients. She inquires, listens and creates what works best for my business. Additionally, she is an absolute delight to work with. Technology was my achilles heel, and now I use it with more confidence.”
Design Services
As a solopreneur with decades of experience and a deep understanding of her customer journey, Mary Frances needed more than just a “Launch-Ready Brand in a Day” service. Here’s what all we worked on together:
Launch-Ready Brand in a Day
Wordmark logo
Mini Brand Kit, loaded into your Canva account
Launch-Ready Website built on Squarespace
Recorded video tutorials for editing your new site
Social Media Setup
Creation of social media accounts
Profile photo and banner designs
Profile descriptions customized to platform
Add on: Service Build-Out
10 different appointment types set up with custom thumbnail graphics and automated confirmation and reminder emails
Google Workspace setup with professional email
Color Analysis Brochures
Created four tri-fold seasonal color brochures (one per season) with palette swatches, styling guidance, and blank note fields for a personalized take-home client reference.
Add on: Live Launch Session
A live, 90-minute session where we double check that everything’s working and hit publish together
Two follow up support calls scheduled for 1 and 3 weeks out from your launch date
Email Marketing System
Reusable newsletter and event-reminder templates
Automated welcome email
5-part post-appointment nurture series to retain and re-engage color clients over 6-8 weeks
“I think you are an amazing talent - the website & client materials are so complete and beautiful. I am so impressed in your willingness to pivot in your process with a non-techy like me- thank you for taking on teaching in addition to creation. I also love your process and who you are!”
